McDonald's is working to introduce a $5 value meal

McDonald’s plans to introduce a value meal in U.S. stores to counteract a challenging consumer environment. The $5 meal may include a choice between a McChicken or McDouble, a four-piece chicken nugget, fries, and a drink. The introduction of this value meal comes at a time when low-income consumers are reducing spending, particularly on fast-food brands. McDonald’s recently reported mixed first-quarter results, with U.S. same-store sales slightly below expectations. Despite higher prices, some consumers pulled back due to the increased costs. McDonald’s CEO emphasized the need for affordability to attract customers and stated that the company is working on a national value deal in the U.S.